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5 Benefits of Digital Billboard Advertising

In today’s fast-paced world, businesses are constantly looking for new and innovative ways to reach their target audience. Outdoor advertising continues to evolve and adapt to new technology, making it more effective than ever. The most recent trend for outdoor advertising is digital billboards. Listed below are five reasons why you should consider using a digital billboard ad for your company:

  1. Brand building: Billboard advertising can help to build brand awareness and reinforce your brand's image in the minds of potential customers. By consistently displaying your brand message and visuals, you can create a strong brand identity that will stick with people over time.

  2. Targeted advertising: Billboards can be placed in specific locations to target a particular demographic, such as commuters or tourists. This can help you reach your target audience more effectively.

  3. Cost-effective: Digital billboards can display multiple ads in rotation, which allows multiple businesses to share the same advertising space. This can reduce the cost per advertiser and make it more affordable for small businesses.

  4. Increased flexibility: With digital billboards, you can change your message at any time, which allows you to respond quickly to market changes or promotions. This is especially useful for businesses with seasonal or time-sensitive promotions.

  5. Space for Creativity: Now you have the opportunity to make your ads stand out on a billboard by being able to add motion graphics, video, and more!

Below are some interesting outdoor advertising stats from the Outdoor Advertising Association of America (OAAA) that back up our reasoning behind using digital billboards for your business.

  1. 75% of those who viewed a billboard advertisement recalled the message displayed.

  2. The average person in the U.S. spends around 20 hours a week in a vehicle, which means they have plenty of time to view billboards while on the road.

  3. Billboard advertising has an average cost per thousand impressions (CPM) of $5.21. This is significantly less than other forms of advertising, such as television or radio.

  4. Billboards generate more than $7.5 billion in ad revenue each year in the United States.

  5. Billboards are the second most effective form of advertising (after television) for increasing brand awareness among consumers.


As businesses continue to compete for customers' attention, digital billboards are an excellent way to stand out from the crowd and create a lasting impression.

Looking to increase the results from your outdoor advertising in Midland, Texas? Hancock Advertising can help! Call us at 432-694-2181 or click here for a FREE consultation.

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