The Science of Frequency in Marketing Have you ever noticed a trend and thought, “That’s clever” —only to see it one too many times and suddenly feel completely over it? That reaction isn’t random. It’s marketing psychology at work. At Hancock Advertising Group , we talk a lot about frequency —how often someone sees your message—and how it can make or break your marketing efforts, especially on social media. When done right, frequency builds momentum. When done wrong, it crea

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