If you own a business in Midland, TX, your social media should be doing one of two things: bringing you customers, or building trust so customers come later. If it's not doing either, it's not free — it's costing you. At Hancock Advertising Group, we audit dozens of Permian Basin business pages a year. Most owners think a quiet Instagram is harmless. Actually, it's worse than no Instagram at all. Here are the 5 signs we see most often — and what professional social media mana

The Science of Frequency in Marketing Have you ever noticed a trend and thought, “That’s clever” —only to see it one too many times and suddenly feel completely over it? That reaction isn’t random. It’s marketing psychology at work. At Hancock Advertising Group , we talk a lot about frequency —how often someone sees your message—and how it can make or break your marketing efforts, especially on social media. When done right, frequency builds momentum. When done wrong, it crea

As a business owner, we understand that #socialmediamarketing can easily become a burden when you're already juggling everything that...

As a business owner, you've juggled it all. From payroll to sales, to customer service, to handy man, to office admin- the job is...

When owning a business, there will be dozens of opportunities to showcase through advertisements. However, it's tough to know if you're...