The digital age has transformed the networking industry. Plus, through the pandemic, we have seen more doors closed and fewer walk-ins welcome. We find ourselves searching for new leads in a more efficient manner. Say hello to Linked In.
Linked In is a great way to network and find your relevant audience quickly. Their targeting options are unique and although a bit more pricey than other platforms like Facebook or Instagram, the higher conversion rate makes it worth it. But, you came to this blog because of the title. So, here are 4 reasons you need to be marketing on Linked In.
Linked In allows you to customize your audience through a professional network. You can target based on: school, job title, degree, company name, company growth rate, similar networks, and more. Other platforms may only allow the distinction of age and zip code.
2. You'll find a better conversion rate on Linked In. To put it simply, a conversion rate is the percentage of your audience who clicked on your ad after seeing it. Since Linked In has great audience targeting abilities, we find that conversion rates are higher than what we see on other platforms. Therefore, this leads to a better return on your investment.
3. Advertising on the platform leads to your brand looking more professional. Don't just take our word for it. According to a Nielsen Study, Brands were perceived to be “more professional, more intelligent, higher quality), and “more respectable” when their ad was seen on the LinkedIn platform.
If your interested in advertising on Linked In with a business rooted in the Permian Basin, call 432-694-2181 to get started or click here.
For more information on Linked In studies, click here.