What is an Advertising Agency?

Updated: Dec 27, 2021




A common question that pops up during conversation is, "What does an ad agency do?". A common question, especially in a town like Midland, Texas that operates more traditionally. In short, an advertising agency in Midland, Texas will handle your company marketing in-full. Similar to how one would hire a law firm to present your case to the court, an ad agency in west Texas promotes your business to it's customers.


Benefits to hiring an agency:

  1. It's more cost effective.

  2. A common misconception is that hiring a full-time marketing lead in-house at your business is cheaper than outsourcing to the agency. When in reality, there are two budgets that need to be taken into account. The first is the salary of the new employee and the second is the advertising and marketing budget. When you hire an agency, they operate solely on the second budget.

  3. They are the experts.

  4. When your hire a marketing firm in Midland, Texas, you can trust that they are the experts. Agencies typically handle a wide array of clientele and have experience in multiple markets. At Hancock Group, we have provided marketing services to the Permian Basin since the 80's. We know what works, what doesn't and how to properly run an advertising campaign.

  5. Efficient use of time and resources.

  6. An agency provides everything one needs to effectively run a marketing campaign from start to finish. At Hancock Advertising Group in Midland Texas, we pride ourselves in taking the load off of your plate to deliver results. We create the campaign, and research the best tactics to get in front of your clients. We have graphic designers in Midland, Texas that develop your customized creative. We purchase the advertising space with targeted strategy and handle the ad contracts so you don't have to. Plus, we have access to the back-end analytics so we can dig into the data and see where ads are performing best.

If you're interested in learning more about how an agency can help your business with marketing in west Texas, click here!


Hancock Advertising Group is located in Midland, Texas and serves the Permian Basin. Call today for a free consultation 432-694-2181.

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