With the Summer approaching, it is crucial for your brand to stay ahead of the curve and adapt to the evolving marketing environment. We are here to help you identify the key trends that are shaping the upcoming season by exploring seven marketing trends to watch for the summer of 2023.
1. Interactive Content
Interactive videos, quizzes, and polls are going to be essential tools for engaging consumers and brand recall. This trend of interactive content will gain momentum throughout the summer as businesses are seeking to captivate their audiences. Augmented reality and virtual reality experiences might even play a role in this upwards trend.
2. Influencer Marketing 2.0
We all know the power that influencer marketing has had for the past few years, but in summer 2023 it will be transformed. Brands are now looking beyond the follower count and are focusing on genuine connections. Authenticity and relevance will play a significant role in campaigns, which will ensure brands that they can reach their target audience more effectively while building trust with their consumers.
3. Voice Search Optimization
Voice search optimization is going to be a game-changer for marketing this summer. There is a rise in the popularity of voice assistants like Siri and Alexa. With this trend, brands must optimize their content for voice queries to ensure that their website and marketing materials provide accurate information that matches the voice search.
4. Sustainability and Social Responsibility
There has been an increase in consumers focusing on sustainability and social responsibility. During summer 2023 consumers will be depending on brands to demonstrate their commitments to environmental and social causes. Brands that showcase their ethical practices in authentic ways will gain a competitive edge.
5. Video Content
Video content will maintain its dominance in the summer of 2023 as consumers increasingly prefer video content. Reels, TikToks, live streaming, and interactive videos will be popular for brands. Investing in high-quality video production and creating quality content will help engage consumers in the cluttered digital space. Most importantly with video content, it is key to tell a story, educate, and entertain the target audience.
6. Social Commerce Growth
Social media platforms have become major players in driving traffic to websites. Brands will use social media channels to drive sales directly by integrating shoppable features, which will create a seamless shopping experience.
These six marketing trends will shape the advertising landscape for the summer of 2023. At Hancock Advertising in Midland, TX, we are committed to staying ahead of these trends, helping you create impactful campaigns, drive tangible results, and establish a competitive edge in the market. Seize the summer of 2023 and elevate your marketing efforts with us. Contact Hancock Advertising today for effective and tailored solutions that meet your brand's needs.