Social media use is ever changing, from the types of platforms utilized, the content being shared, and how users interact with one another. Below are 4 current social media trends that we LOVE!
1. Short-form videos
In 2022, 86% of business used videos as a marketing tool. Today's audience's attention span is little to none, so brands love to generate engagement with bite-sized content like short-form videos. Since the rise of Tik Tok, we have noticed that other big social media platforms have taken a stab at short-term videos like Tik Tok. Facebook, Instagram, and even Twitter have tried and we expect to see many more to follow in their footsteps.
2. UGC Creators
Have you ever wanted to be a paid influencer to create social media content, but you don’t have a big audience? Well now you can! UGC (user-generated content) creators are people who create sponsored content that appears organic, but is designed to highlight a specific company or item.
Influencers and creators of user-generated content differ primarily in that creators of user-generated content do not have to upload their work to their channels (although some UGC deals may add this for an extra fee). When working with influencers, the business typically pays for both content and audience visibility.
3. Shopping on Social Media - Social Commerce
If you are a business that has products to sell, you should look into social commerce. This is where you sell products directly through social media. Global e-commerce sales are predicted to grow to $1.6 trillion in the next three years—an increase of over 100% compared to 2020—there’s never been a better time to start selling on social media.
4. Incorporating Customer Service into Social Media
In 2023, I believe that more companies will include a customer service component in their social media plans. This entails using social media as a direct channel of connection with clients in order to respond to inquiries, grievances, and requests as soon as possible. It may also entail promptly answering clients who reference your brand.
Keeping up to date on the most recent trends and advancements is essential for getting the most out of your social media marketing efforts. Focus on a few trends that you can include into your marketing strategy and be sure to execute them well.
If you're interested in implementing these social media trends with the help from a business rooted in the Permian Basin, call 432-694-2181 to get started or click here.